The packaging design must be a JPEG image or digital rendering of 3600X3600 pixels with a 72 PPI resolution in RGB color mode. The maximum file size must be 5MB.
Consider the judging criteria while describing your project and try to explain the strong points of your work in 300 words max.
Do not forget the people who have helped you in any way in your project! It is very important that you include the names of all your coworkers and type of cooperation at the end of your work description. This is the credit you give to your team.
At this stage, the panel considers the aesthetics and initial design principles to award points. They carefully scrutinize elements such as correct writing, font, and typography, use of colors, appropriate use of images, symbols, and illustration, and optimal use of available space to create a singular piece of work.
At this stage, the nature of the product represented by the design and focus on its basic values are considered by the panel. The judges will cast sharp eyes and a professional look, seeking creative design methods used by the participants to respond to the expectations of the consumer and introduce the special product features and brand promises.
The key point attracting the attention of the judges to a piece of work is the level of design creativity and innovation. The authentic design and innovative look of the designer can obtain relatively favorable points at this stage.
Packaging must be accountable to society. Transparency in conveying the main message of the product, sincerity in expressing the product features without exaggeration, ease of use, environmental issues, easy transport, consumption control, and other issues of relevance are assessed by the panel at this stage.
It is a reality that part of the points awarded by the judges pertains to their emotional connection with the design. This is the same sense that the packaging design must convey to its audience in its niche market.