EXPLORE THE CATEGORIES

What follows are the categories envisaged for the 5th BASTEHA biennial. This will allow the submitted designs in each category to be seen together and compared. Thus, in addition to creating a fair competitive space, the participants will also have a better chance of winning one of the biennial prizes.

BEVERAGES

A.01 | WATER
Mineral water, Drinking water, Carbonated water, Flavored water
A.02 | TEA AND COFFEE(dry and pods)

Tea and coffee requiring grinding and brewing before consumption.

A.03 | TEA AND COFFEE (RTD)
A selection of teas and coffees sold in ready-to-drink packages
A.04 | MILK AND MILK SUBSTITUTES

Milk, Soya milk, Almond milk, Flavored milk, Doogh yogurt drink etc.

A.05 | JUICE AND SOFT DRINKS
Fizzy drinks, Fruit juices, Fruit drinks, Syrups etc.
A.06 | HEALTHY, VITAMINS AND SPORT DRINKS
Health drinks, Herbal teas, Floral waters, Mineral- and Vitamin-enhanced beverages, Isotonic drinks, Sports drinks etc.
A.07 | NON-ALCHOLIC BEER, MIXED JUICE

Malt and barley drinks, Mixed fruit juices and etc.

A.08 | ENERGY DRINK
A selection of energy drinks.

FOOD

B.01 | BREADS, CEREALS AND PASTA

Breads and breakfast cereals, Rice and legumes, Pasta, Flour, Noodles etc.

B.02 | SPICES, SAUCE AND OIL
Saffron, Olive oil, Vinegar, Sauces, Pickles etc.
B.03 | TASTY SNACKS 

Crisps, Pretzels, Biscuits, Fruits and Nuts, Dates, Deserts etc

B.04 | CHOCOLATE, SWEETS AND CAKE

Chocolates, Cakes, Sweets, Honey, Jams, Candy etc

B.05 | MEAT, FISH AND DAIRY PRODUCTS
Fresh, Frozen, and processed fish, Meat, Chicken, Yogurt, Cheese, Butter, Eggs and etc.
B.06 | READY MEALS

Sandwiches, Ready-to-eat food, Soups, Diet plates etc.

B.07 | FRUITS AND VEGETABELS
Fresh, Frozen, Dried or Canned Fruits and Vegetables.
B.08 | FAST FOOD AND COFFEE SHOP

Pizza and Sandwich packaging, Takeaway packaging, Salad, Starter, Sandwich, and Sushi packaging, Other Foreign foods.

HEALTH AND BEAUTY PRODUCTS, PERSONAL HYGIENE

C.01 | BEAUTY PRODUCTS 

Gels and hair sprays, Lipstick, Eyebrow pencils, Cosmetic creams, Makeup removers, Nail polish, Mascara, False eyelashes and etc.

C.02 | SKIN, HAIR AND BODY CAREC
Moisturizing creams, Sun creams, Shower gels, Soaps, Shampoos, Female hygiene, Antiseptic gels etc.
C.03 | HEALTH, ORAL AND DENTAL CARE

Tissues, Toilet paper, Toothpaste, Mouthwash, Oral rinse etc.

C.04 | DEODORANTS AND PERFUMES

Perfumes and eau de cologne, Deodorants, Antiperspirant sticks.

C.05 | MASSAGE AND RELAXATION

Therapeutic massage oils, Incense and air fresheners, Electric massagers etc.

C.06 | CLOTHES AND ACCESSORIES

Clothes, Shoes, Bracelets, Watches, Jewelry, Handbags, Hats, Glasses, Underwear, Socks

HOME AND KITCHEN, FUN AND GAMES

D.01 | REPAIRS, MAINTENANCE, AND DECORATIONS

Detergents, Home decorations, Appliances, Plants, Gardening tools, Scented candles, Furniture, Carpets, Paints, Painting tools, Home and hygiene, etc.

D.02 | BABY PRODUCTS

Food, Toys, Bottles, Clothes, Wet wipes, Creams etc.

D.03 | HOUSEHOLD GOODS

Kitchen utensils, Cooking utensils, Cutlery, Kitchen towels, Frying pans, Foil etc

D.04 | ELECTRONIC GOODS

Batteries, Bulbs, Telephones, PCs, Loudspeakers, Tablets, Printers etc.

D.05 | PET PRODUCTS

Food, Toys, Accessories etc.

D.06 | STATIONARY

Paper, Notebooks, Pens, Colored pencils, Clips etc.

D.07 | LUXURY HOME DECOR

Decorative items, Furniture, Fragrance diffusers, Lampshades, Tea and coffee sets, etc.

D.08 | TOBACCO AND CIGARETTES

Tobacco, Cigarettes, Cigars, Lighters, Electronic cigarettes, Filters etc.

D.09 | FUN AND GAMES
All products for fun, Games and recreation, Sports products, Board games etc.
D.010 | E-COMMERCE

All packages sent to customers via mail or online stores.

BRAND IDENTITY, MARKETING, AND PACKAGING

E.01 | BRANDING AND ADVERTISING

Packaging that reflects the brand identity in a wide range of designs inspired by brand advertising.

E.02 | PROMOTIONAL AND PACKAGING FOR GIFTS

Organizational projects designed for the public or a target audience, Seasonal or special occasion gifts, Calendars, Welcome packs.

E.03 | POS

Strategic plans to increase sales and achieve marketing goals, Multipacks, Stands etc.

E.04 | SMART PACKAGING

Technologically amplified packaging systems allowing the users to interact with the product through their mobiles

E.05 | REDESIGN

Design of a special product or part of a bigger branding project that has been updated and redesigned.

E.06 | TARGET AUDIENCE

Packaging designed for a brand’s target audience based on gender, Ethnicity, or age.

MEDICINES AND SUPPLEMENTS

F.01 | PILLS AND SYRUPS

Tablets, Capsules, Syrups, Biotechnology medicines, Herbal medicines, Vials, Syringes etc.

F.02 | KIDS MEDICINES AND SUPPLEMENTS

All kids Tablets, Capsules, Syrups, Biotechnology medicines, Herbal medicines, Vials, Syringes, etc.

F.03| MEDICINES FOR SPECIAL DISEASES

Packaging designed, printed, and produced for a special disease with focus on the nature of the drug and its users.

F.04 | SUPPLEMENTS

Food supplements, Sports supplements, Vitamins etc.

F.05 | LAB EQUIPMENT

Packaging for drug manufacturing devices, Drug delivery systems, sterilizers, Automated test equipment etc.

F.06 | PHARMACEUTICALS AND CHEMICAL SUBSTANCES

Medicines, Chemicals, laboratory materials, Pharmaceutical additives, Active ingredients etc.

CONCEPTS

G.01 | PROFESSIONAL CONCEPTS

Conceptual designs by professional designers, Agencies, studios, and professional groups that have not yet been produced.

G.02 | STUDENT CONCEPTS

Designs by university and art students at the concept stage.

OTHER MARKETS AND APPROACHES

H.01 | HOME BUSINESSES AND STURTUPS

Handmade cakes and chocolates, Jewelry, Homemade pickles and jams, Handmade candles, Clothes, and other products produced and sold at home.

H.02 | EXPORTS

All Iranian products that have been designed for the export market and are not on sale domestically, Saffron, Pistachios, Honey, dates, carpets, and Iranian handicrafts.

H.03 | LUXURY PRODUCTS AND LIMITED EDITIONS

Packaging designed exclusively to add value to the product.

H.04 | ENVIRONMENT AND SUSTAINABLE PACKAGING

Recyclable packaging designed to reduce its environmental impact by using different materials and production methods.

H.05 | CALTURAL PACKAGING

Book, Music, Film, and Educational packaging.

H.06 | OTHER PRODUCTS

Miscellaneous packaging that is not categorized or is being used for the first time for a specific product; Industrial products, Car spare parts, Motor oils, Petrochemical equipment, Laboratory equipment and tools, etc.